Retailer of the Week: Target
Category: Mass merchant
What can you say about Target…except that it is doing virtually everything right these days. Its 17% jump in sales in November and December was driven across the board: strong in-store merchandising, an excellent e-commerce effort, terrific omnichannel integration, well-developed private brand programs, creative marketing and advertising and continued development of its multi-format physical store strategy. And remember, this was a company that rebuilt itself just a few short years ago, playing the long game and not worrying about short-term quarterly results. Forget the cliches about hitting the bullseye, target marketing or any other obvious gags: Target is the best large retailer in America right now.
Retailer of the Week: Magnolia Market at the Silos
Category: Home, gift, food & fashion
Building on the foundation of their successful TV home remodeling and decorating show, Joanna and Chip Gaines have created a retail business that is a total experience from its original Market store to the just added Magnolia Home outpost, six specialty “cottages,” food trucks, a bakery and a coffee shop, plus plenty of outdoor gathering spaces. There’s even a church. Taking inspiration from Disney it’s a fully integrated, full-on branding complex that can be the role model for specialty retailing in this age of dominant Big Boxes. And well worth the 1-1/2-hour drive from Dallas.
Retailer of the Week: Zingerman’s
Ann Arbor, MI
Category: Food, grocery & gifts
As giant retailers continue to gain market share this group of physical and online food and gift retailers proves that there is a place for independent specialty retail in the marketplace. From their carefully selected merchandise assortment (please don’t say curated anymore in 2021) to their clever and whimsical presentation in print and online to their personal, amazing customer service Zingerman’s is the role model for any specialty business trying to find its way in the retail world today. And their food is delicious, too…trust me, I know.
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